‘Good travel writing shares a humanity and a storytelling style you can’t get from an algorithm’
Aussies have a voracious appetite for seeing the world and they are willing to prioritise their spending on a good holiday.
As a result, Australian travellers have become more sophisticated in their choices. They are still interested in that bucket-list holiday, but they won’t put a dream trip off just because they can also afford a weekend break.
Delegates at Come Together 2019 enjoyed a virtual reality experience
Savvy travel brands have realised the need to take a much more holistic approach to their marketing in a world where consumers are bombarded with more information, affecting the awareness stage of the marketing funnel. They have responded by being smarter with their customer research and marketing campaigns and therefore widening the consideration stage.
Each month, more than 16 million Australians consume news and information across our suite of digital and print brands – more than any other media group in Australia.
