Google appoints The Hallway, with first work focusing on how app can help users in everyday lives

Google has unveiled the first work from recently appointed creative agency The Hallway which sees the online platform focus on how Australians can search across its Android and iPhone apps through showing how new dog owners can use the voice activation to search for puppy related courses and even get name suggestions.

Google works with agencies on a project-by-project basis, with the company currently working with Xphyr, M&C Saatchi (on Google Play) and Grumpy Sailor amongst others.

The campaign aims to showcase how the Google App can help users in their everyday lives, from giving directions, to the weather forecast or if needed, to suggesting potential names for the newest member of a family.

https://www.youtube.com/watch?v=Gq3qjbbwYHM