Google uses The Voice contestants in new campaign promoting its app

May 31, 2016 10:18

Google Fedora Google has signed on with The Voice to run a series of contextual ads promoting its app, featuring contestants from the Channel Nine show.

R/GA in Sydney has created the campaign which features a total of 26 ads which will run in Nine’s talent show through to the finals.

The search and advertising giant is driving the usefulness of the Google app as a resource for people across the day, using short vignettes of people using the app that relate back to the content of the show.

Google’s head of search marketing, Julia Donnan, said that the Voice created a chance for people to see the app in action.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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