Google pushes app with new campaign which sees content created for Masterchef

Google is pushing its app in a new campaign which sees the online behemoth partner with Masterchef Australia to create contextual TV ads relevant to the show’s content.

https://www.youtube.com/watch?v=sJqGbH7MtYs

At the heart of the campaign, created by The Hallway, is three films which aim to show the power of a question and how Google users can utilise the app to dive into their passions.

Google AU/NZ head of marketing Lucinda Barlow said in a statement: “This is a mobile first campaign. Australians are on their mobiles in record numbers, so it’s no surprise that the majority of our media efforts are on mobile.”