Great Southern Bank continues ‘Happily Clever After’ brand story with new campaign, via Richards Rose

November 13, 2024 7:51

Great Southern Bank has evolved its ‘Happily Clever After’ campaign with new work featuring a fresh focus, via Richards Rose.

Originally launched in 2021 as its first brand campaign since rebranding from Credit Union Australia, the new work continues to highlight the home ownership journey as told through a modern-day lens.

Three years ago, the ‘Happily Clever After’ campaign hoped to reposition Great Southern, and to appeal to a younger audience, after a survey found 70% of Australians aged between 18-29 had no idea what a credit union is.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.