The Guardian’s branded content boss Aaron Michie exits for ABC role

The Guardian’s boss of its branded content division Guardian Labs Aaron Michie has departed after just one year in the role to join public broadcaster the ABC.

Aaron Michie departs The Guardian to join the ABC

Michie joined The Guardian as director of Guardian Labs Australia in April last year after four years at media agency ZenithOptimedia as chief innovation officer.

He joins the ABC as head of commercial development and according to his LinkedIn profile is responsible for business improvement and innovation, digital/product development and ABC commercial leadership.