Gumtree drives hard into programmatic with launch of Gumtree Media

July 27, 2016 10:13

Sales site Gumtree has taken a huge step into the programmatic space with the launch of Gumtree Media to drive “active buyers” directly to advertisers by becoming a “programmatic-first” business.

The move comes as the sales site continues to build its local offer, having recently launched a campaign promoting itself as the first destination for car buyers in Australia.

Laura Hill, head of advertising and partnerships for Gumtree Australia, said that the move was a natural one for the business. “Programmatic now has got to the level that it’s not just about buying remnant media anymore.”

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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