GWM hands keys to its media account to new agency
International automotive brand, Great Wall Motor (GWM), has officially handed its media account to a new agency following a competitive pitch.
Coming into effect in December 2024, Atomic 212° will be in charge of handling media buying and planning, along with search engine optimisation (SEO), for the brand’s Australian division, focusing on New Zealand and Australia.
The appointment comes after GWM’s strong growth in the market down under, having achieved “regular top 10 industry sales result” throughout the year.
“We welcome Atomic 212° to the team,” said head of marketing and communications at GWM, Steve Maciver.
“After a sustained period of growth, GWM is ready to take the next step towards becoming one of the region’s leading auto brands and after meeting with Atomic 212°, it became clear that they had the necessary tools, people and experience to help us with this exciting challenge.”
Rory Heffernan
“Steve and the team at GWM really impressed us with their clarity of vision, approach to collaboration and growth ambitions for the GWM brand in Australia,” added Rory Heffernan, national managing director at Atomic 212°.
“We’re delighted to help further accelerate their marketing program by delivering on our smarter, faster, accountable media promise.”
The decision to pass its media account to Atomic 212° will see the automotive organisation move on from Nunn Media.
It’s the latest shakeup in the brand’s agency partners in a year of change. Early August saw AI and digital consultancy, Revium, appointed as GWM’s digital agency. Meanwhile, the vehicle manufacturer took its creative account to pitch in late July, ultimately settling on Thinkerbell and ending its two-year working relationship with The Hallway.
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They have both BMW and GWM?