Haier serves Taboo experiential agency duties, kicks off with Australian Open 2026
Taboo and Haier will deliver an activation at the Australian Open 2026.
Taboo has been chosen to be the experiential agency for Australian Open partner, Haier, for the next two years.
Under its remit, Taboo will craft and execute appliance brand Haier’s on-site experience at next year’s AO tournament at Melbourne Park. The activation is expected to give life to Haier’s “whole of home narrative” and product categories, while localising them with a tennis-themed lens.
Overall, the partnership is expected to help Haier improve its position as a whole of home brand relevant to Australian families.
