Half Dome looks to its whole potential with new brand and positioning

“Everything is coming together under the concept of ‘Half Dome, Whole Potential,'”co-founder of the independent agency, Joe Frazer told Mumbrella as the agency unveils its first rebrand.

“Which is about how we unlock our people’s potential and how do we unlock our client’s potential, and that is the prevailing thought and organisation of what we already are.”

The repositioning of the agency comes as a growing up, of sorts, significantly sizing up since its inception in 2018, now housing just over 65 staff, with 28 arriving in the past 12 months.