Like ‘paragliding’ off a cliff: Forbes Australia’s editor-in-chief on the publication’s journey so far
Six months after Forbes’s launch down under, its first editor-in-chief, Sarah O’Carroll, has compared the publication’s journey so far to “paragliding” off a cliff. “You run, and you jump off,” she said, “but as soon as you lift off, you have to learn how to fly.”
Boasting a 264% month-on-month increase in page views on forbes.com.au alone since launch, Forbes Australia now has 35 employees across editorial, sales, marketing and operations. O’Carroll was appointed in February last year, seven months before the company officially opened for business in September.
O’Carroll at Forbes Australia Women’s Summit 2023
The art of interviews without substance. There’s nothing new about Forbes AU in this article. Feels like they needed a bit of PR to boost their visibility but don’t have much to talk about apart for that broken readership statistic. What’s the base figure the 264% increase is calculated from? I can also build a website and go from 10 to 26 page views and I’ll have my 260% page views increase. The fact you’re not giving real audience figures actually feels like you don’t have much to show for it.