Happy, thingy. A PR’s response to an ad agency’s moan
On Monday ad agency Droga 5 published an ad decrying the fact that working in advertising is less fun than it used to be. In the tongue-in-cheek response, Scott Rhodie offers a PR perspective.
Happy, thingy.
Remember how they used to describe this business of ours as ‘the one where most marketers put money after they realise they have some left over from their TVC campaign?’
Glorious long hours. Month-long campaigns with loads of coverage. Copious, free drinks at your desk after 9pm (back before they stopped stocking beer and wine in the tiny fridge) and lashings of early starts and annoyed clients that they didn’t get that article in that magazine that their mum reads.
Very nice stuff Scott
it’s no secret that these days the smarter people are in PR
the best salespeople are in advertising though – they have to be otherwise no client would buy what is a massively overpriced service for which ROI is questionable at the best of times
Remember clients, when Droga5 was whining, who’s money was paying for the ad.
Bravo!
Great post Scott 😉
an own goal of disaster proportions. this dreadful dirge only gives droga’s pathetic, self-serving whinge more coverage. at least david nobay can write.
From one of the small PR’s – thank you Scott. Your perspective certainly should help to equalise us all.
Cool Story Bro
Meanwhile the search agencies quietly continnue to generate (and demonstrate!) positive return on investment for their clients. 🙂
Great post, Scott.
PR continues to be the ugly duckling that time and time again becomes the glimmering beacon of hope when a rogue ad campaign goes belly-up.
Solid gold Scott.
I’m also a little confused why ‘honesty’ is used when talking about public relations?
Doesn’t matter who has the ideas, as long as they’re great and advance the marketers cause. All are equal in the story-telling construct.
Nicely said.
Good call Scott.
It was a bit rich hey?
PR is damn hard work, but then so is advertising.
Someone once told me adland has to present as a merry-go-round of trips, drinks from the agency bar and so on so we can continue to draw from the talent pool.
‘Gadding about’ is 2% of the job I reckon. The other 98% is busting a gut to perform the 3,254 jobs that keep that big ship on course. That includes bringing bleeding edge ideas to work every day with hard evidence (for clients) of why they will work.
I’ll stand a PR a drink at the bar any day, just don’t bore me on who does the real work…
Agencies, reps, PR agencies – we all work hard, give each other some credit and spread the love throughout the industry in the new year.
Awfully, awfully written. Even moreso given he had a reasonably good template to work from.
is this a stab at droga or a legitimate article. it’s hard to tell from the title.
I agree PR is the best ROI for a client.
However, getting the message right is best left to the ad agencies.
Case example: Crispin Porter Bogusky’s work. And some of ours, to which I brutally wish to remain anonymous while the PR companies take all the cred.
Well said, Scott – brought a tear to my eye.
There are some big retailers (that I dont need to mention) who don’t need a marketing department anymore they need a public relations department!!!