Havas Host and dentsu to spearhead Australian launch of Chinese auto brand
Chinese automotive brand Geely Auto has appointed Havas Host and dentsu to spearhead its local product and brand launch.
Geely commissioned a survey into the needs and considerations of Aussies and Kiwis when buying a car, and the findings were used to develop the briefing and requirements for its approach to the local market.
Designed to connect with Aussies and Kiwis in an authentic way, Havas Host and dentsu will cover creative, social, PR and website experience together, working under the supervision of Geely’s marketing director, Beryl Thomas.
