Head to Head: Should ad agencies be worried about influencers?
In this series, Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Natalie Giddings, MD at The Remarkables Group, goes head to head with PPR’s Snezna Kerekovic on whether or not ad agencies should be worried about influencers.
Should creative agencies be worried about the rise of influencers and influencer marketing? With influencers creating more content for brands, will they begin to take some work from creative agencies?
Natalie Giddings, managing director at The Remarkables Group, says marketers are beginning to realise the importance of having influencers as the centre of ad campaigns.
However, PPR’s business director, Snezna Kerekovic disagrees, arguing influencers could actually learn from traditional advertising and influencers need to work with both PR and ad agencies to achieve the best outcomes.
