Headspace fights youths’ corner in mental health awareness campaign
Youth mental health service provider Headspace has launched its most extensive awareness campaign to date.
The campaign, created by Draftfcb, will be rolled out across regional and metro areas from 24 April and is intended to help young people find help for mental health issues from depression, exam stress and anxiety to relationship break ups.
The campaign uses a visual metaphor of retro boxing posters and includes TVCs, print and online as well as out of home advertising in universities, shopping centres and at bus stops.
Great stuff, anything that assists young people cope with these issues is worthwhile.
I love the messaging and the delivery.
One quibble, if you’re aiming this ad at Millenial generation teenagers – why the retro-boxing-poster-style?