Health fund calls on Aussies to dump their partners for better health

September 13, 2016 1:03

Medibank offshoot health fund AHM is calling on Australians to dump their partners in a campaign aimed to get people talking.

The provocative online campaign by DDB Melbourne is aimed to get people breaking out of the habit of sticking with the same health fund once they have signed up.

The ads characterise rival funds as a bad boyfriend or girlfriend, taking advantage of the relationship through making people pay for extras they will never need.

“Imagine you’re this man and she is your health insurer”, the ad says as cheesy lounge music plays in the background.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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