Hearing health brand Audika launches in Australia with reverse ageing ad
Hearing healthcare specialist Audika has launched in Australia with a campaign that reflects the impact hearing checks and aids can have in improving a person’s life.
A man gradually regains a more youthful appearance in the ad, as he talks about how he feels years younger after having his hearing check at Audika.
The campaign was based on the company’s research insight that people avoid having hearing checks for fear that it makes them seem older. One in four Audika clients, however, felt younger after having received hearing aids.
