Hearts and Science appoints chief strategy officer

May 7, 2025 9:45

Omnicom Media Group’s (OMG) Hearts and Science Australia has announced that Peita Pacey has been appointed chief strategy and behaviour change officer at the agency.

The appointment — which begins immediately — marks the latest chapter in Pacey’s career within OMG’s ecosystem, having spent more than five years at OMG-owned media agency, OMD Australia. She joined the company in June 2017 as head of strategy before becoming head of behaviour change in September 2022.

Prior to becoming head of strategy at OMD, Pacey worked as head of strategy for Sydney at Dentsu’s Carat — a tenure that lasted from February 2015 to June 2017.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.