Hello Social helps Audible spread the word on its Kids Profiles with new campaign

Audiobook provider Audible has worked with Hello Social to release a campaign to support the launch of the former’s Kids Profiles.

The ‘Are we there yet…’ platform features a 30-second hero film starring radio host and comedian, Ryan Fitzgerald (otherwise known as Fitzy), and his family.

While in the car, Fitzy’s son starts to ask the titular question before a pair of headphones is placed over his head and the voice of British thespian and writer, Stephen Fry, narrating Harry Potter and the Philosopher’s Stone by J.K. Rowling quiets him down.