Honda taps the ‘Power of Dreams’ again for CR-V ad where a girl replaces her broken toy horse

Honda is positioning its CR-V Series II as the SUV that’s made to “go with it” in a new campaign which tells the story of a young girl determined to replace her broken pink toy horse.

Created by Leo Burnett Melbourne, the spot sees the girl’s father go along with his daughter’s plan to fix her broken toy, only to see the family travel to the Ranch of the Rainbow. It is set against the song ‘Howlin’ For You’ by The Black Keys.

It plays on the same ‘Power of Dreams’ tagline as the previously acclaimed campaign for the HR-V.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.