Hort Innovation looks to Thinkerbell for full-service market solution

May 23, 2024 9:30

Not-for-profit research, development and marketing hub for the Australian horticulture sector, Hort Innovation, has looked to consolidate its creative, media, PR, and social accounts, appointing Thinkerbell for a full-service solution following a competitive pitch process.

Thinkerbell will utilise its ‘measured magic’ proposition – which combines creativity with marketing sciences – to build Hort Innovation’s market share both locally and globally, across its suite of 24 different Australian produce categories, including Australian Bananas, Aussie Apples and Australian Avocados.

The appointment marks the first time Hort Innovation has engaged with just one agency who can work on all elements of its marketing – including creative, paid, earned, owned and shopper.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.