How 9Honey plans to dominate the women’s lifestyle category
It is fast approaching two years since Nine’s digital content director Helen McCabe launched the 9Honey network. Mumbrella’s Zoe Samios chats to incoming editor Shauna Anderson and digital editorial director Kerri Estlub about how it used Nine’s other assets to build the brand, and what the future holds for the network.
Almost two years ago a former well-known magazine editor launched what was to become one of Australia’s extensive female lifestyle networks.
The platform, known as 9Honey, would go on to compete with a number of others in the space at the time, including Mamamia, Bauer Media’s Now to Love, Popsugar and Whimn.com.au.
But that leader, Helen McCabe, who now leads Nine’s digital content, and her first editor, Kerri Elstub, both had a difficult task.
