How a 168-year-old charity embraced TikTok – and won a legion of young fans
Vinnies, the 168-year-old charity, is proof that you’re never too old to embrace technology.
After the huge success of its ‘Got It At Vinnies’ retail campaign, the second iteration has now launched, utilising TikTok and Instagram creators.
The charity (more formally known as St Vincent De Paul Society) is part of a wave of brands adopting the new platforms.
