How Access Corporate Group is leading the revolution in brand management
In today’s era of virtual meetings and social distancing, genuine connection is a sought after commodity for brands. With the COVID-19 pandemic accelerating the shift towards e-commerce, marketers are on the hunt for ways to maintain that human connection in an online environment. Access Corporate Group’s Livia Wang is on a mission to make that happen.
In our new world of digital-first shopping and social media-driven communication, the everyday person is no longer simply a consumer, they have the power to directly influence sales. With social media on the rise, and only growing thanks to the pandemic, now is the time for brands to take advantage of the brand-building power of people.
This is the methodology behind brand management company Access Corporate Group, led by chief brand officer Livia Wang. Livia has spent her career designing strategies to unlock the brand-building potential of consumers who know and love brands.
In her session Creating Through Connection: The Revolution of Brand Management, Livia will reveal her unique brand management strategies, including the best way to create a management ecosystem that keeps the brand healthy and the customer happy. The session, taking place during the virtual Mumbrella360: Reconnected event, will see Livia share her perspective on brand management in our new hyper-digital world.
Access Corporate Group is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better Life’ to consumers around the world.
The company operates as a complete brand management ecosystem with international premium brands, ABM ConsuMerchant™, VTN and closed loop supply chains as its cornerstones. With this integrated and unique approach, its brands have achieved an average annual sales growth of 200% over the past three years and continue to accelerate.
