How brands can harness the power of the cultural frame
A cultural frame is a powerful tool for understanding consumer behaviour. Recognising the subtle yet profound ways perspectives are shaped can help brands cut through the noise. Zach Edwards explains.
In the wise words of author and cultural translator Dr Marcus Collins, the cultural frame is our way of translating the world.
It’s a collection of the things that influence us and shape our perceptions, behaviours and beliefs. It’s the lens we look at everything through – even when we don’t realise it.
There’s only one way for marketers to understand it if they want to harness it – to experience it first-hand.
