How clever marketing changed perceptions for iconic Kiwi brands

Almost everyone worries to some degree about what other people think of them. What people think matters to us.

For businesses, what customers think of you is often the difference between success and struggle. If you are forgettable, break trust or become known for the wrong thing, it can devastate your bottom line. Brand perception is one of the very tangible things every marketer should be monitoring closely.

The new series of Facebook’s Face 2 Face podcast travels to New Zealand and goes deep with three household brands – The Warehouse Group, Whittaker’s and the New Zealand Olympic Committee –  and their agencies, to understand how they have moved to change perceptions and the impact it has had on them.