‘How did I get here?’ asks a gay club raving granny in new Fitness First campaign
A 75-year-old grandma on a night out in a gay club and a 45-year-old mother rock climbing ask themselves ‘how did I get here?’ in a new campaign for Fitness First.
It is its first campaign from VCCP Sydney with a new outdoor and print campaign to celebrate ‘life’s winning moments’ with the new outdoor, digital, press, radio and in-club campaign.
Sam Bragg, head of marketing, Fitness First Australia said in a statement:“Yes, fitness is a hard sweat and you’ve got to work at it, but the end result can lead to a range of emotional and physical benefits. That’s why Fitness First exists, to get you to that moment.”
How did I get here?
By paying over the top for a black back pack and huge fees for access to gyms.
That’s how!
Love the concept, very insightful.
Better than the usual gym fare
“A 75-year-old grandma”? No wonder I never bothered with Fitness First when I was choosing a gym.
Globogym! If you want to see authentic fitness advertising look on YouTube at some of the TVCs and short films that Cross fit Media has produced.
‘How did I get here?’
I got locked into a contract and now only ever refer to this company as ‘Finance First’.
Wtf. Saw the outdoor, my first impression is that fitness first gives you dimentia and puts you in uncomfortable situations. Classic case of someone trying to be too creative and not thinking about context.
Awesome campaign well done all!