How does Google’s new podcast strategy work?
As Google finally wakes up and smells the podcast dollar, Orange Line’s Bruno Rodriguez unpacks what the tech giant’s new strategy will mean for brands.
The boom in podcasting has, unsurprisingly, not gone unnoticed by Google. Last month the tech giant unveiled its strategy for doubling the number of podcast listeners in the next two years and for brands, it offers a good opportunity to engage with a captive audience.
Google’s new approach to podcasting is based on three pillars.
Very articulate and to the point article. Love it and well said Bruno!
Thanks Henrik,
Glad you liked it!