What does a planning manager actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Jeremy Lewington, planning manager at PHD.
What do you actually do?
A planning manager’s day-to-day is all explained in the title: planning media and managing expectations. There’s a massive amount of time doing the latter in meetings, on emails, on the phone… Maybe I just love a chat more than the next person, but a planner spends A LOT of their time as a ‘suit’, tapping away at client requests, sending and receiving feedback, and jumping in on all-staffers. If you don’t love the sound of your own voice, you might not love a role in planning.
Client communication is priority number one, two and three. Open lines and direct conversation is so important. Effective communication (whether a planner admits it or not) tends to deliver stronger responses.
Riveting artical, thanks for cleaning that up Mumbrella
I found this really refreshing, honest, and self-aware. Thankyou Jeremy for this piece.
You should be planning for a pay rise, great article!
What a great insight into the role! And some really great advice for a hopeful planner in the making. Thanks!
I’ve always wondered what you do… thanks for answering all my questions. It was engaging, educated, well-researched. Nice one, Jezza!
Good one, Jez. A lot more to it than initially meets the eye!