How Instagram marketing gave a boutique Aussie locker maker a global audience

When Rebecca Stern co-founded Mustard Made lockers last year, she realised pretty quickly her biggest challenge would be persuading potential customers that metal furniture wouldn’t look out of place in a family home. “People don’t know they’re looking for our products until they find them,” Stern says. So, when she created an Instagram account, she carefully picked only pictures of her units nestled in real locations, rather than studio shoots. “They had to be authentic.”

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