How local content rules on streamers could seriously backfire
This week, the screen industry lobbied for streaming services to be subject to content quotas. But in this crossposting from The Conversation, Amanda Lotz and Anna Potter argue that it’s a high risk, low reward strategy, that could lead to streamers exiting the market, and Stan’s value proposition being diminished.
This week, actors such as Simon Baker, Bryan Brown and Marta Dusseldorp were in Canberra. Their aim was to convince parliament to introduce rules requiring streaming services such as Netflix and Disney+ to spend 20% of their local revenue on new Australian drama, documentary and children’s content.
Many of Australia’s film and television organisations see local content rules as a key way of tackling significant changes that have disrupted business norms and revenue streams. The federal government has indicated it supports quotas for some services at least.
Actor Simon Baker at a press conference in Canberra on Tuesday calling for a local content quota on streaming services.
Lukas Coch/AAP
