HCF goes for trick shots in Live More campaign

May 23, 2013 10:49

Health insurer HCF has launched a YouTube compilation of trick shots as part of its ‘Live More’ campaign targeting under-30s.

The campaign was developed by digital agency Pollen and features online video producers How Ridiculous who shot the video on a GoPro camera provided by HCF.

The video features ‘amazing trick shots Aussie style’ including rugby, NRL and cricket, and promotes a competition to win a GoPro Hero3 from HCF.

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Megan Reynolds

Topics

Advertising HCF

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HCF goes for trick shots in Live More campaign

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