How the CMO can tackle technology and win
The CMO of the future must embrace AI, take more risks on creativity and be prepared to learn skills outside of their job description and comfort zone, argues the Deloitte Digital team.
As the CMO’s role grows increasingly unwieldy, it’s almost impossible not to notice the increasing abundance of shiny new C-suite level roles that have popped up around the marketing function.
Where there once was a CMO, there is now a CXO, a CTO, a CCO, and possibly a CDO and even a CSO. “That’s happening because the role is simply too complicated for one person right now,” says Deloitte Digital partner David Phillips.
Deloitte’s David Phillips, left, and Adrian Mills, right, speaking at Mumbrella360 2019
We are a team of thinkers and makers, on a mission to redefine the impossible and build a smarter future for all.
