How the Riderless Bike conquered the NSW Police and put rare diseases on the map
Before becoming an award-winning project – including the Mumbrella Award for Innovation and Pro Bono Campaign of the Year at this year’s Mumbrella Awards – The Riderless Bike was just an idea on a page. Mumbrella’s Abigail Dawson speaks to the brains behind the bike to unpack the challenges of bringing such a technically-complex idea to life.
Last year, former Australian cricket captain Steve Waugh rode in his Captain’s Ride fundraising event beside a riderless bike, which was a physical manifestation and constant visual reminder of all the children currently living with rare diseases.
Partnering with Havas, Finch and Red Agency, the pro bono Riderless Bike campaign, which took the country by storm, began by addressing the business problems The Steve Waugh Foundation was facing in a creative and powerful way.
