Huckleberry Agency reveal first work for Warheads: Sour Fail
Confectionary brand Warheads has launched the first campaign from newly appointed Huckleberry Agency.
The agency already handled the media for Funtastic, which is the parent company of Warheads and a distributor of confectionary and sporting products. The new campaign was part of Funtastic extending Huckleberry’s remit to include creative.
The spot challenges kids to keep a straight face while sucking a sour Warhead.
Brand manager at Funtastic Simone Failla said: “Huckleberry has created the ideal TVC for us to introduce the iconic Warheads product to a new generation of kids. They have shown an impressive insight into our current target audience but have also acknowledged the nostalgia associated with our brand.”
Credits:
- Creative and Media: Huckleberry Agency
- Executive Producer: Stuart Gosling
- Director: Tim Melville
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