Huume Talent Management and W Sports & Media to launch sports division

W Sports & Media and Huume Talent Management are working together on a sports division to help facilitate brand-athlete collaborations.

The announcement:

W Sports & Media (WSM) is proud to announce a strategic partnership with Huume Talent Management to launch a new Sports Division, set to redefine athlete-brand collaborations and reshape the future of talent representation.

This partnership underscores the shared vision of WSM Talent and Huume Talent Management to revolutionise talent representation by blending sports excellence with the creative possibilities the digital world. The collaboration will provide WSM talent with an unparalleled suite of branding opportunities, bridging the gap between athletes and the branding privileges typically reserved for influencers.

By combining WSM Talent’s deep expertise in athlete representation and contract negotiation—boasting an impressive nine medals won by its talent at last year’s Paris Olympics—with Huume’s reputation as Australia’s leading influencer agency, this partnership merges some of the nation’s top social media and elite sporting talent.

WSM’s talent roster includes Kyle Chalmers, Elijah Winnington, Cedric Dubler, Jessica Hull, Riley Day, Celeste Mucci, Keegan Palmer, Alex Carey, Matty Denny Kimberley Birrell, Maya Joint and Courtney Ugle.

Led by CEO Mikhailla Fitzgerald, Huume Talent Agency has successfully brokered high-profile brand partnerships and paid collaborations for social media stars such as Steph Phase, Georgie & Zac, Cass Advantures and Chris Tavita.

Mikhailla Fitzgerald says of the partnership: “This move into sports represents a natural and exciting evolution for Huume. As athletes become increasingly influential figures in today’s media landscape, we’re eager to help brands build authentic and impactful connections with the world’s most talented sports stars.”

As athletes increasingly drive social media conversations, this partnership empowers sports figures to extend their influence beyond the playing field. WSM and Huume will unlock new opportunities for their athletes, helping them tap into lucrative brand partnerships and enhance their digital presence. The collaboration will offer brands unprecedented access to entertainment figures and high-profile sports across multiple major sporting codes.

Backed by WSM’s industry expertise, Huume’s Sports Division will focus on:

• Strategic Brand Collaborations: Connecting athletes with top-tier brands for high-impact partnerships.
• Social Media-Centric Campaigns: Leveraging athletes’ authentic digital presence to drive engagement.
• Content-Driven Engagements: Creating compelling campaigns that deepen fan connections beyond competition.
• Expanding Commercial Horizons: Unlocking new opportunities for Olympians, rising stars, and championship-winning athletes.

James Begley, CEO of W Sports & Media, highlighted the significance of this collaboration: “The synergy between elite athletes and influencer marketing is at an all-time high. With Huume’s expertise in monetising social media presence, we’re opening up a new world of opportunities for athletes and brands to engage in ways that are both innovative and highly impactful.”

Source: Amber Petty