I.M.A.’s event abilities set to grow with Echo Corporate Events
I.M.A. is strengthening its event management abilities through the release of Echo Corporate Events – a “new specialist event offering”.
The announcement:
B2B marketing consultancy I.M.A. announces the official launch of its new specialist event offering, Echo Corporate Events, marking a significant milestone in IMA’s event management capabilities. Supported by IMA B2B’s marketing expertise, Echo will manage every aspect of event strategy and execution, from concept to completion.
In a market increasingly saturated with digital noise, Echo aims to provide brands with impactful, real-world experiences that cut through the clutter and forge deeper customer connections. The division will specialise in creating transformative corporate events that promote brand presence and foster meaningful connections for business growth.
Jake Cush, partner, IMA B2B said: “The increasing demand for immersive experiences, combined with the decline in impact from purely digital marketing channels, makes it the perfect time to launch Echo as a specialist events business.
“IMA has managed events for more than two decades and launching Echo as a dedicated events capability will help IMA capitalise on the growth opportunity to help our clients cut through in a cluttered market via engaging, creative, and strategic events,” explained Cush.
The new capability will be led by newly appointed general manager – events, Cherie Farr. Previously event supervisor & logistics producer at NSW Department of Planning, Housing and Infrastructure, Farr’s 25 years’ experience in event management includes overseeing large-scale events including major Sydney celebrations such as Australia Day and Vivid.
On her new appointment and her immediate goals for Echo Events, Farr said: “I’m delighted to be fronting this exciting dedicated capability and lead my team to create events that highlight the increasing trend that businesses are placing on personal customer engagement. Echo is strategically positioned to capitalise on this trend, offering its clients – including, but not limited to, traditional B2B engagements – a unique opportunity to stand out via immersive, creative events.
“In a marketing world seemingly saturated with AI and automation the need for authentic human connections is more crucial than ever. Echo aims to bridge this gap by delivering events that foster trust and loyalty, both essential for driving client growth in today’s competitive landscape,” Farr concluded.
Echo will target a diverse range of sectors, including retail, education, and technology and has already made a notable impact with several high-profile projects for Lifeline, Royal Wolf and Profectus Group.
Veronica Macdonald, CEO of Lifeline Macarthur and Western Sydney, said: “Our 007 Gala Event was a spectacular success, thanks to Echo’s meticulous planning and creative execution. Their ability to deliver such a high-calibre event while raising significant funds for a critical cause is a testament to their expertise and dedication.”
Source: Mohr PR
