IAB releases new mobile advertising guidelines

The IAB has released new mobile advertising guidelines for Australia.

The announcement:

IAB Australia has today announced has endorsed two US Mobile Advertising Guidelines which outline best practice around mobile rich media ads and creative unit specifications for agencies, publishers and advertisers alike. IAB Australia today also released its Mobile Trends Report, a collection of papers authored by members of its Mobile Advertising Council.  Both the Guidelines and the Mobile Trends Report are available at http://iabaustralia.com.au/MobileMAC2013.

The endorsed Guidelines follow an exhaustive cross-industry mobile ad operations working group effort and will bring Australian in line with the global mobile market. The Mobile Phone Creative Guidelines, which were developed by the IAB US and the Mobile Marketing Association, seek to create commonality for the development of ad units across the mobile phone ecosystem. They also provide support for the updated mobile rich media ad guidelines (MRAID 2.0) which articulate a standard interface specification and definition to address known interoperability issues between publisher mobile applications, different ad servers and different rich media platforms.