IAB reports online ad spending breaks $3 billion barrier
Online advertising expenditure continues to grow in tough market, with mobile ad spend up by 212%, according to new figures from the Interactive Advertising Bureau.
The announcement:
Online advertising has sustained its strong growth and surpassed the $3b expenditure mark for the financial year ending 30th June 2012. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show total online advertising increased 21 percent year on year, with revenues for the financial year reaching $3,135.95m, an increase of $549.1m (or 21 percent) on the 12 months ended 30 June 2011.
