IAG creates CMO role with the arrival of Saatchi & Saatchi New York executive

February 1, 2017 2:09

IAG has tapped into the global advertising industry to appoint former Saatchi & Saatchi New York CEO, Brent Smart, to the newly-created role of group-wide chief marketing officer.

Brent Smart will take on the new role at IAG after working with Saatchi & Saatchi and BBDO

A former managing director at Colenso BBDO in Melbourne and BBDO in San Francisco, Smart will join IAG’s customer labs division and will report directly to chief customer officer, Julie Batch.

In the new role Smart will have director oversight of the insurance giant’s brands, including NRMA Insurance, CGU, SGIO, SGIC and WFI Australia.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

1 COMMENTS

Richard Goodrich. 2 Feb 17

Great hire. Brent will make an excellent client, as do other sought after agency people who make the successful transition to client roles. Many reasons for this much to long to go into but intuition, maintaing consistency & momentum are some key ingredients. Howie being just one such success.
Welcome back Brent.

Richard.

User ID not verified.