ID Collective adds Merrow Anam and Kazzi Beach Greek to client roster
ID Collective has picked up Merrow Anam and Kazzi Beach Greek as clients.
The announcement:
Full-service communications agency, iD Collective, is thrilled to announce the addition of two new clients to its Sydney roster: sustainable slow fashion brand, Merrow Anam and authentic Greek restaurant, Kazzi Beach Greek.
Merrow Anam: Conscious fashion, crafted for the future
Dreamt up in late 2023, Merrow Anam is the creative culmination of Australian designer, Anna Horton’s, long-held vision to construct a brand where craftsmanship, emotional storytelling, and design intersect. With limited-edition collections that highlight specialty details including hand-drawn prints, intricate embroidery, and vintage-inspired crochet, each piece is designed to feel like a treasure.
iD Collective will lead the brand’s PR, influencer seeding, and communications strategy, working closely with Horton to shape Merrow Anam’s narrative and elevate its presence across fashion and lifestyle media.
“We are thrilled to partner with Merrow Anam,” says Amanda Booth, executive director of iD Collective. “Their dedication to thoughtful design and sustainability aligns perfectly with our dedication to meaningful storytelling and authentic communications strategies. We look forward to amplifying the brand’s presence in Australia.”
Kazzi Beach Greek: Sydney’s gateway to an authentic Greek island experience
iD Collective is thrilled to welcome Kazzi Beach Greek to its client roster—an iconic Northern Beaches favourite known for delivering authentic, island-style Greek cuisine to Sydney since 2017. Building on its legacy, iD will be spearheading a comprehensive communications strategy for the launch of Kazzi Beach Greek’s highly anticipated third venue.
Kazzi Beach Greek brings a fresh take on Mediterranean dining, grounded in community, tradition, and soulful hospitality. To accelerate the brand’s next phase of growth, iD Collective will leverage its industry expertise and network to deliver strategic, results-driven communications for the launch of Kazzi Beach Greek Bondi. Leading an integrated communications campaign, iD will amplify Kazzi Beach Greek’s brand presence through targeted brand storytelling and engagement across key lifestyle and food media outlets.
With a strong focus on fostering local connections and amplifying Kazzi Beach Greek’s footprint, iD Collective will craft meaningful media moments and position the venue as a standout destination within Bondi’s vibrant lifestyle, culinary, and culture scene.
“We’re excited to be working with Kazzi Beach Greek to launch its third venue in Sydney,” says Amanda Booth, executive director of iD Collective. “Our extensive experience in the food and restaurant sector allows us to craft impactful communications strategies that will amplify Kazzi Beach Greek’s brand and strengthen its position in Sydney’s dynamic dining scene.”
As a full-service creative communications agency, iD Collective continues to deliver impactful campaigns for industry leaders. Recently welcoming Merrow Anam, Kazzi Beach Greek, Pretzel, Chobani Fit, XVenture and more to its portfolio, the agency further solidifies its position as a powerhouse in the Australian market.
Source: ID Collective
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