ID Collective signs champagne specialist as client
ID Collective has signed Sally Hillman as a client.
The announcement:
Integrated communications agency iD Collective is delighted to announce its latest partnership with renowned champagne specialist Sally Hillman. Appointed to lead the multifaceted communications and media strategy, iD Collective will be spearheading the brand’s next phase of growth through a tailored campaign that blends strategic media outreach, innovation, and experiential storytelling.
Founded by champagne educator and enthusiast Sally Hillman, the brand is dedicated to making the world of boutique champagne more accessible, personal, and inspiring. Through thoughtfully curated experiences that fuse enjoyment with education, Sally Hillman offers wine lovers a chance to explore the charm and complexity of artisanal champagne.
Bringing together visual sophistication with storytelling, the campaign will focus on high-impact placements in leading media titles, complemented by a strong influencer program that reflects the brand’s ethos of celebrating quality and occasion. iD Collective will leverage its expertise in the food, wine and travel sector to deliver a strategic communications campaign that elevates Sally Hillman’s brand visibility and strengthens its market position.
“We are absolutely thrilled to be working with Sally Hillman,” says Amanda Booth, executive director of iD Collective. “At iD, we’re proud to support female-led, local brands with powerful stories. Our deep relationships across the food, wine, travel, and lifestyle sectors position us well to deliver targeted, strategy-led results for this campaign.”
The appointment follows a period of significant growth for iD Collective, including its recent merger with Noisy Beast. The agency has continued to expand its portfolio with recent client wins including science-based wellness brand KURK, celebrity facialist Ingrid Seaburn, and cult-favourite brand Pretzel.
Source: ID Collective
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
