‘If your ad is sh*t, millions of people will be talking about that’: Is Super Bowl advertising worth the price tag?
Is a 30-second Super Bowl spot really worth the expensive investment? Are the commercials as important as the game itself? Mumbrella’s Lauren McNamara sat down with some of Australia’s leading creatives to find out.
Hitting Australian screens through Seven’s broadcast, Super Bowl LVIII is set to kick off this morning between the Kansas City Chiefs and San Francisco 49ers. But all eyes will be on the commercials.
Brands across categories including automotive, FMCG, and food and beverage, just to name a few, have spent upwards of USD$7 million (AUD$10 million) for a 30-second commercial spot for the second consecutive year.
According to Variety, the ad slots “virtually sold out” in November last year, showing the momentum is not slowly down. But, that’s just to lock in a slot – the investment doesn’t include the ad production or securing celebrities and talent.
But we still can’t see the ads in Australia? Or has that changed?
Hi Jen,
Via broadcast, we cannot see the ads in Australia, so you’re correct. However, thanks to social media, YouTube, etc, the ads are being widely shared, so are visible globally.
Thanks,
Lauren – Mumbrella