IGA spotlights community roots in latest campaign via The Core Agency

IGA has showcased its roots within communities in the latest integrated campaign via The Core Agency, highlighting the IGA Community Chest program and its support for local causes.

The Community Chest program gives back to charities and not-for-profit organisations every time a customer purchase a product marked with a Community Chest ticket or branded Community Co. As a portion of these sales goes to the store’s Community Chest, each IGA retailer will allocate the fund to local causes.

The 45-second spot continues IGA’s tradition of featuring real store owners in campaigns, as five IGA retailers around the country have explained how shopping at IGA could directly contribute to local communities, including funding sporting clubs, horse-riding for the disabled, school excursions, clown doctors and men’s shed.