iiNet $20m media pitch down to two

iinetThe media pitch for one of Australia’s biggest internet service providers iiNet is down to two agencies, Mumbrella can reveal.

It is understood that the pitch list is down to incumbent OMD WA who are facing off against rival Initiative for one of the biggest media accounts in the state.

The media pitch was first revealed by Mumbrella back in November, with a shortlist that originally also included Group M agency Mindshare, who later had to withdraw after Foxtel moved its business to the agency, with ZenithOptimedia taking its place. 

Presentations in the pitch were made a few weeks ago with the client now understood to be choosing between the two agencies, which both have presences in Perth.

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