Mindshare’s Foxtel win opens door for ZenithOptimedia in $20m iiNet media pitch

January 19, 2015 1:11

GroupM media agency Mindshare has withdrawn from the media pitch for the $20m iiNet account, Mumbrella can reveal.

Mindshare is understood to have withdrawn late last year after pay-TV operator Foxtel chose to move its media account from sister agency Mediacom after “irregularities” emerged in reporting of TV ratings by the agency. Foxtel and iiNet are competitors due to the latter’s FetchTV service.

Presentations for the account are thought to be next week but it is understood that no other GroupM agency has stepped up to be on the shortlist instead Publicis Groupe media agency ZenithOptimedia is thought to be back on the shortlist, and is offering to set up a Perth office should it win the business.

The new shortlist sees incumbent OMD WA facing off against Initiative, which already has a Western Australian presence, and ZenithOptimedia.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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