IMB Building Society unveils first work from 303Lowe Sydney

IMB Building Society has unveiled the first work from recently appointed agency 303Lowe Sydney which focuses on customer satisfaction amongst the variety of services the bank offers its customers in an animated spot by introducing audiences to various types of clients from a growing family, to a bargain-hunter, to the saving type.

303Lowe ECD Richard Morgan said: “IMB believes in treating customers as individuals – and we wanted to bring this positioning to life in a fresh way. The organisation has enjoyed very high member satisfaction ratings for several years and its products are competitively priced offering a real alternative to the four major banks. We wanted the creative to reflect these strengths. This campaign introduces us to a world in many ways much like ours, but featuring characters who are uniquely shaped like the letter ‘i’. It’s all about how IMB gets behind its customers, and supports their goals and dreams.”