In a climate of mistrust and misinformation, reputation intelligence needs a rethink
The Pulsar team unpack the issues with traditional reputation intelligence and share what’s needed to gain a true understanding of your brand in a post-Covid world.
Online, public opinion can change with a single tweet. Consumer trust is at an all-time low, and brands are fighting tooth and nail to maintain their reputations. In an age where trust can be lost in the blink of an eye, tracking your brand’s reputation in real time is more important than ever before.
Pitted against this challenging backdrop, traditional reputation intelligence lacks the flexibility needed to conduct audience and brand reputation management in real-time. Most provide flat, binary answers to basic questions, providing brand and PR managers with nothing more than the most top-level feedback.
These more traditional methods are slow, expensive, and limited to providing information solely on the questions asked – making it easy to miss key chunks of information, simply because you didn’t know the right question to ask.
Isentia is APAC’s media monitoring, intelligence and insights solution provider, helping top-performing communication teams make sense of the world’s conversations in real-time. Pulsar is the leading AI-powered audience intelligence platform, combining conversational and behavioural signals from the world’s leading digital destinations to help brands understand their audiences and create messages that matter to them. Isentia and Pulsar are part of the Access Intelligence Group.
