Indie agencies optimistic about BVOD/CTV growth but confidence in print wanes

In a follow-up to the IMAA indie census results, most Australian independent agencies have put their money on the growth of BVOD/CTV in the next financial year, while giving print advertising a thumbs down.

Among IMAA’s 160 independent agency members, 92% have predicted growth of up to 25% or more for BVOD/CTV, followed by digital video (79%), programmatic out-of-home (78%), podcasts (75%), digital – social (64%), digital – search (64%), digital radio (57%), and out-of-home (57%).

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