Indies versus networks – it’s time to move on from simplistic comparisons
The industry needs to break out of its pigeonholes if it’s expected to soar, argues Spark Foundry CEO Imogen Hewitt.
Independent, start-up, network, franchise – you name it, I’ve worked in almost every agency type there is. And I can tell you that in every circumstance over my 20-year career, it has been the people in those agencies, not the nature of the agency ownership, that has always determined whether client-agency relationships falter or thrive.
Recently, there has been a renewed focus on the indies versus the network agencies debate. It’s an artificial argument in my opinion and one overly reliant on manufactured issues. We hear about scale vs agility, big budget vs small budget, enhanced access to key agency talent, feeling like the small fish.
Surely, in the richness of agency options now available, such simplistic comparisons are antiquated at best.
